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The Five Pillars of Business Success: Pillar 5: Taking Action
by Dr Greg ChapmanLast month I covered the fourth of the Five Pillars of Business Success: People Systems. In this post I discuss the fifth of the Five Pillars of Guaranteed...
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Don't Charge at Elephants
by Dr Greg Chapman In every sector there are 2 or 3 big guys, the elephants. Everyone knows them. They have marketing power. They have buying power. And yet, elephants are afraid of mice. But don’t try...
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When is a Sale not a Sale?
by Dr Greg Chapman The upmarket department store, David Jones used to say, rather snootily: “As you know, David Jones don’t have sales, but we do have...
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How to Stop the Firefighting in Your Business
by Dr Greg ChapmanA key reason that most business owners don’t ever find the time to work ON their business is that that spend far too much of their time fighting fires. They lurch...
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Ad of the Month - Buying a Customer
by Dr Greg ChapmanLots of businesses give a free trial of some description as an introduction to new customers, but this is usually for a non-physical product or service. It’s somewhat harder for the...
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Married to the Business - For Richer or Poorer
by Dr Greg ChapmanLuke and Anna have their own business building homes. Luke is a registered builder, and has a high level of technical skill, but Anna is the person who manages...
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Will you be there when the planets of your customers' universe align?
by Dr Greg Chapman Some people believe when the planets align, that the world will end. (While planet alignment is rare, it happens fairly regularly, so I think we can ignore that.) Others believe that...
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Ad of the Month – The Story
by Dr Greg ChapmanSuppose you want to convey a lot of information in your ad. Just listing all the features of your product would make a boring ad which most would turn off before they got even halfway...
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A Great COVID Guarantee
by Dr Greg ChapmanDue to the high uncertainties in this time of COVID, people are extremely risk adverse about booking anything requiring in person attendance more than a few days...
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Should you take Business Advice from a Rock Star?
by Dr Greg ChapmanThe music industry (pre-Covid) is very big business and in staging a major tour, there are many moving parts and even small lapses can end in disaster. One of the...
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At What Price?
by Dr Greg Chapman When marketing a product or service, businesses find it difficult to set their prices. Too high, and no-one will buy, too low, everyone will buy, but you go broke. So how do you set...
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Covid’s Impact on Small Business
by Dr Greg ChapmanThe following is an interview with journalist, Steven Nguyen, on the impact of the Covid restrictions have had on small business. How do you think the recent snap...
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Ad of the Month – Unbelievable
by Dr Greg ChapmanThis month I cover two ads, both of which use an unbelievable narrative in quite different ways and for quite different purposes. I think one works and one doesn’t. Let me know what...
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Pricing Strategy Secrets
by Dr Greg ChapmanAre you confused about Pricing Strategies?Are you struggling to make ends meet in your business or practice?If you’re just scraping by, then perhaps you’re not...
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Are You Big Enough to Trust?
by Dr Greg Chapman When selecting a new supplier for a product or service, particularly for a more complex sale, there is always a risk that you might not get what you want. So you look for clues to...
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Are You the Last to be Paid in Your Business?
by Dr Greg ChapmanThe way most people run their business, they are the last to get paid. Their wage is what’s left over after they have paid their bills and their staff. If there’s...
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Ad of the Month – It’s all about the Sizzle
by Dr Greg ChapmanThere is an old saying in advertising – Sell the sizzle not the Steak. It’s all about building anticipation. The odour of the steak as it slowly cooks. The herbs and even the sizzle...
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Fast Tracking Your Reputation Strategy
by Dr Greg ChapmanFor any type of business advisor, whether an accountant, coach or consultant, reputation is everything. A number of factors are crucial to this, but one of the...
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A Matter of Taste
by Dr Greg Chapman The Gallo brothers were one of the pioneers in the Californian wine industry. They are now the largest family owned wine business in the world. But it was not always this way. Ernest...
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Ad of the Year 2021
by Dr Greg ChapmanEach month over the past year, the Australian Small Business Blog has presented ads or items about advertising which illustrated specific strategies that are critical for success....
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Top Small Business Articles of 2021
by Dr Greg ChapmanWith 41 posts this year on the Australian Small Business Blog, it is now time to reveal the top post as ranked by Google for page views.3.How Steve Jobs Prices Products In this post...
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All Good Things Must Come to an End
by Dr Greg ChapmanOver 18 years I have helped thousands of small business owners, showing them how they can get the results they deserve from all their hard work, through...
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Last Chance to get my best stuff
by Dr Greg ChapmanOver 18 years I have helped thousands of small business owners, showing them how they can get the results they deserve from all their hard work, through...
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Last Chance to Get All My Best Stuff
by Dr Greg ChapmanOver 18 years I have helped thousands of small business owners, showing them how they can get the results they deserve from all their hard work, through...
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Just a few days left to Get all my Best Stuff
by Dr Greg ChapmanOver 18 years I have helped thousands of small business owners, showing them how they can get the results they deserve from all their hard work, through...
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